Are Nicotine Pouches Legal in Latvia?

Alex Turner

The Law

Latvia has one of the strictest approaches to regulating the use of nicotine pouches in Europe. However, the good news is that nicotine pouches are legal in Latvia as of May 2025.

So, let’s explore the stringent restrictions placed on nicotine pouches in Latvia.

Key restrictions on nicotine pouches

Nicotine pouches remain legal to buy and sell in Latvia,however the government has placed strict restrictions on their sale since January 1st 2025.

Some of the key restrictions include:

• Flavour ban – All flavoured nicotine pouches are banned in Latvia. Only tobacco-flavoured pouches are allowed.
• Strength limit – Nicotine pouches must not exceed 4 mg/g. Products that exceed this limit are banned.
• Age restriction – The minimum age to purchase nicotine pouches in Latvia is 20 years of age. This is raised from the more common 18, where age restrictions are in place, across Europe.
• Packaging – Under the regulations, products must display health warnings.
• Advertising ban – Advertising and other promotional activities is banned.
• Tax – Nicotine pouches are subject to a tax of €138 per kilogram, much higher than the tax levied on pouches by most countries.

Retailers must comply with these regulations, and any violations can result in penalties.

Are these restrictions a good idea?

The changes initiated by the Latvian Government reflect a wider effort to regulate the use of nicotine pouches to protect public health.

Because of the restrictions, popular brands which offer stronger pouches than the 4 mg limit, will no longer be available in Latvia.

While the restrictions are in place to protect public health, they also limit options that ex-smokers and those used to high nicotine levels rely on.

Reducing the strength options and increasing the legal age for pouches, although done with good intentions, may end up having a negative effect by opening up black market trade. This is bad for consumers as the quality of products cannot be guaranteed, and prices may be inflated.

On the other hand, with fewer legal high-strength nicotine options more people will continue smoking and potentially damage their health.

This is why we would always recommend that you buy nicotine pouches in Latvia from regulated suppliers like AWO. That way, you can always be sure that your nicotine pouches contain safe ingredients.

"Banning nicotine pouches over 4 mg can have the unintended consequences of opening up a black market of dodgy pouches and giving smokers no option but to continue smoking.”

Order nicotine pouches to Latvia today

You can order nicotine pouches to Latvia today from AWO.

The benefits of ordering from us, include:

• Variety of brands
• Huge selection of flavours to enjoy
• Competitive pricing
• Order 24/7 and on-the-go
• Learn more about everything from how to use nicotine pouches, to the science behind how they work in our blog.