The Evolution Of Flavours Within The Nicotine Pouch Industry

Nathan Chilcott

History Lessons

You’re probably used to looking online for your next pouch and being presented with an array of tantalising flavours. There seems to be something for every taste bud, although the major nicotine pouch brands seem to continue to bring out new ones.

It hasn’t always been this way.

The First Nicotine Pouch Flavours

The first nicotine pouch had a distinctive tobacco flavour. It was, after all, designed to be classified as a cigarette replacement product.

Of course, shortly after this medicinal pouch was created, British American Tobacco took over the company and started to release its own nicotine pouches.

In keeping with their current tobacco lines, the pouches were offered in basic nicotine pouch flavours. That’s tobacco or mint.

"The success of these pouches led competitors to the nicotine pouch industry.”

Expanding The Flavour Range

New suppliers meant increased competition. That’s good for customers as competition generally helps prices stay lower.

Of course, increased competition means that every supplier needs to do something to stand out.

The logical result of this was to increase the flavour options and, therefore, appeal to a greater number of users.

Initially, suppliers focused on developing a diverse range of mint flavours. Brands such as Siberia have gone to the extreme with minty pouches that will blow your mind.

Others, such as Velo catered for the milder market with flavoured pouches like Humble Spearmint and Ice Cool Zero.

The Arrival Of Fruit Flavours

It’s not surprising that nicotine pouches now come in a variety of fruit flavours. Some of the best nicotine pouch flavours are a result of careful market research.

You see, companies weren’t just looking for a way to stand out from the crowd. They also wanted to appeal to as many markets as possible.

The tastes of users in India are undoubtedly different to those in the US. Suppliers looking to expand have produced flavours for specific markets. If they launch successfully in those markets, then the supplier is likely to introduce them to other localities.

This approach has led to an abundance of fruit flavours, spiced nicotine pouches, and even some unusual choices such as Iceberg’s Energy Extreme. Yes, it’s an energy drink-flavoured nicotine pouch, and it’s surprisingly popular.

Finland has even seen the arrival of liquorice flavours, which are similar to a traditional local sweet. This flavour has gained global popularity.

Suppliers need to react to market preferences. For instance, 40% of the Swiss market is cooling mint flavours.

To stand out, suppliers need the best mint flavours, which means constantly testing and introducing new options.

Summing Up

Fruit pouches have become popular across Europe. The more popular they are, the more pressure there is to create more flavours. It’s a vicious circle driving the evolution of fruit flavours across the nicotine pouch industry.

The result is you get plenty of delicious fruity nicotine pouches to choose from. There is certain to be something that appeals.

If you’re not sure where to start, then speak to our friendly team, we’re here to help you.