Are Nicotine Pouches Legal in Hungary?

Alex Turner

The Law

As of May 2025, nicotine pouches are legal in Hungary, but subject to specific regulations that control their use among the public.

In Hungary, nicotine pouches can only be bought in special tobacco shops known as Nemzeti Dohánybolt.

However, it is possible to buy them online and import them from other countries.

Let’s explore all the ins-and-outs of buying nicotine pouches in Hungary.

Nicotine pouches – legal status and regulation

Hungary has a number of laws restricting the use of nicotine pouches to prevent excessive nicotine intake, and reduce the risk of addiction.

Hungary nicotine pouch laws at a glance:

• Nicotine content limit – Pouches are limited to 17 mg.
• Additives - Nicotine pouches cannot contain health supplements, vitamins, taurine, or caffeine. This is to prevent pouches being advertised as boosting physical or mental health.
• Packaging restrictions – Nicotine pouch cans can contain a maximum of 20 pouches. Health warnings are mandatory on packaging to inform user’s of their potential health risks. These health warnings must make up at least 30% of the packaging. All nicotine pouches must state: "This product contains nicotine which is highly addictive."
• Advertising restrictions – Public advertising of nicotine pouches is restricted. Promotion is allowed where access is restricted to those of age. This is aimed at restricting exposure to the general public, especially minors.

Can I import pouches from abroad?

Many consumers in Hungary choose to buy online, rather than in state-controlled tobacco shops.

This is because they can choose from a wider range of brands and flavours. Pricing is also more competitive online, especially when economies of scale from buying in bulk are factored in.

Therefore, yes, it is possible to buy nicotine pouches online in Hungary from retailers outside of the country.

However, it is possible that your items will be seized by Hungarian customs officials, especially if you are not careful to comply with the law regarding the maximum strength of 17 mg per pouch.

Ordering pouches to Hungary that don’t comply with Hungarian strength limits, and other rules is done at your own risk.

It’s also worth remembering that you should only order enough for your individual needs. Customs officers may confiscate your pouches under the impression that you may be thinking of reselling them, if you buy them in large quantities.

“Importing nicotine pouches from other countries may be subject to Hungarian regulations, including nicotine content limits."

Order to Hungary today

So, in summary, nicotine pouches are legal in Hungary, whether you use them for their pleasurable buzz at social events, to help you quit smoking, or as an aid to quit nicotine entirely.

Ordering nicotine pouches from AWO to Hungary couldn’t be easier:

1. Browse our website, and [shop](/product) for nicotine pouches.
2. Select how many cans you wish to order and ‘Add to Cart’.
3. Click ‘Go to Checkout’ and use one of our convenient payment options.
4. Receive your pouches in as little as 4-7 working days.